- UNM
- >Catalogs
- >Catalog 2021-2022
- >Courses
- >Marketing
- >Introduction to Marketing
Survey of modern marketing concepts and practices focusing on the marketing mix: product, pricing, promotion, and distribution strategies. Topics include the marketing environment, consumer behavior, marketing research, target marketing, and the ethical and social responsibilities of marketers.
Credit not applicable toward B.B.A. Business Administration.
MSC11 6325
1 University of New Mexico
Albuquerque, NM 87131
(505) 277-8900
Phone: (505) 277-6809
Fax: