Students study language and other symbolic systems used in advertising, branding, and marketing to analyze the social meaning that is conveyed through marketing language choices, becoming more critical consumers as a result.
Meets New Mexico General Education Curriculum Area 5: Humanities.
MSC11 6325
1 University of New Mexico
Albuquerque, NM 87131
Phone: (505) 277-8900
Fax: (505) 277-6809