Marketing Management

MGMT 322 (3)

A complete overview of the system for assessing customer needs, allocating scarce resources to fulfill those needs, transmittal of market related information, completion of exchange processes and profit maximization in free markets. Emphasis on interdisciplinary tools for management decision-making and developing marketing strategies in domestic and international market applications.

Prerequisite: ECON 2120 and (ENGL 2120 or ENGL 2210).