Buyer Behavior
MGMT 580 (3)Study in behavior of consumer/buyers as decision makers through review of theories, models and research findings. Applications to marketing management strategy formulation.
Prerequisite: 522.
Prerequisites / Corequisites
Managerial Marketing - MGMT 522
Course Search:
Keyword Search:
Office of the Registrar
MSC11 6325
1 University of New Mexico
Albuquerque, NM 87131
Phone: (505) 277-8900
Fax: (505) 277-6809