Principles of Marketing
MKTG 2110 (3)Survey of modern marketing concepts and practices focusing on the marketing mix: product, pricing, promotion, and distribution strategies. Topics include the marketing environment, consumer behavior, marketing research, target marketing, and the ethical and social responsibilities of marketers.
Credit not applicable toward B.B.A. Business Administration.
Prerequisites / Corequisites
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Office of the Registrar
MSC11 6325
1 University of New Mexico
Albuquerque, NM 87131
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