Marketing Strategy
MGMT 435 (3)Analytical approach developing marketing strategy. Strategic framework for decision making for domestic and global organizations. Real world projects and case discussions will assist in understanding marketing strategies.
Prerequisite: 322 and 481.
Prerequisites / Corequisites
Marketing Management - MGMT 322
Marketing Research I - MGMT 481
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Office of the Registrar
MSC11 6325
1 University of New Mexico
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