Promotion Management
MGMT 487 (3)Analysis of personal and non-personal forms of marketing communications in both industrial and consumer markets. Emphasis of promotion as a marketing mix strategy, budgeting and media analysis, and incorporating research in the development of promotional strategies.
Prerequisite: 322 and 480 Pre- or corequisite: 481
Prerequisites / Corequisites
Marketing Management - MGMT 322
Buyer Behavior - MGMT 480
Marketing Research I - MGMT 481
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MSC11 6325
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