Study of research and information requirements for decision making and strategic planning in marketing. Emphasis on concepts, skills and knowledge needed by executives for evaluation research proposals and using research findings in developing marketing plans.
Prerequisite: 501 and (322 or 522)
Statistical Analysis for Management Decisions - MGMT 501
Marketing Management - MGMT 322
Marketing Management - MGMT 522
MSC11 6325
1 University of New Mexico
Albuquerque, NM 87131
(505) 277-8900
Phone: (505) 277-6809
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