Analytical approach to strategy formulation for marketing management activities of global and domestic organizations. Uses analytical and logical methods for case analysis and behavioral simulations. Should be taken during last semester.
Prerequisite: 522
Marketing Management - MGMT 522
MSC11 6325
1 University of New Mexico
Albuquerque, NM 87131
(505) 277-8900
Phone: (505) 277-6809
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