Analysis of marketing opportunities abroad and major constraints and information needs in international marketing planning. Management of development and implementation of marketing mixes in different cultures and nations. Some special emphasis on Latin America.
Prerequisite: 322 or 522
Marketing Management - MGMT 322
Marketing Management - MGMT 522
MSC11 6325
1 University of New Mexico
Albuquerque, NM 87131
(505) 277-8900
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