The University of New Mexico

Promotion Management

MGMT 487 (3)

Analysis of personal and non-personal forms of marketing communications in both industrial and consumer markets. Emphasis of promotion as a marketing mix strategy, budgeting and media analysis, and incorporating research in the development of promotional strategies.

Prerequisite: 322 and 480  Pre- or corequisite: 481


Prerequisites / Corequisites

Marketing Management - MGMT 322


Buyer Behavior - MGMT 480


Marketing Research I - MGMT 481


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