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Integration of traditional marketing management thought into strategic and analytical processes for adoption and implementation by service organizations and individuals in both the private and public sectors of the economy. Project orientation.
Prerequisite: 322.
Pre- or corequisite: 480.
Restriction: admitted to B.B.A. Business Administration.
Marketing Management - MGMT 322
Consumer Behavior - MGMT 480
MSC11 6325
1 University of New Mexico
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