Consumer Behavior

MGMT 480 (3)

Interdisciplinary analysis of consumer behavior through review of theories, explanatory and predictive models, empirical studies and consumer research methodologies. Emphasis on theoretical foundations and marketing strategy formulation.

Prerequisite: 322.

Restriction: admitted to B.B.A. Business Administration.

Prerequisites / Corequisites

Marketing Management - MGMT 322

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1 University of New Mexico
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