Marketing Strategy
MGMT 435 (3)Analytical approach developing marketing strategy. Strategic framework for decision making for domestic and global organizations. Real world projects and case discussions will assist in understanding marketing strategies.
Prerequisite: 480.
Restriction: admitted to B.B.A. Business Administration.
Prerequisites / Corequisites
Consumer Behavior - MGMT 480
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Office of the Registrar
MSC11 6325
1 University of New Mexico
Albuquerque, NM 87131
Phone: (505) 277-8900
Fax: (505) 277-6809