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Interdisciplinary analysis of consumer behavior through review of theories, explanatory and predictive models, empirical studies and consumer research methodologies. Emphasis on theoretical foundations and marketing strategy formulation.
Prerequisite: 322.
Restriction: admitted to B.B.A. Business Administration.
Marketing Management - MGMT 322
MSC11 6325
1 University of New Mexico
Albuquerque, NM 87131
(505) 277-8900
Phone: (505) 277-6809
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