Social Media and Content Marketing
MGMT 411 (3)Examines how to use social media to build relationships between a company and its customers. Emphasis on developing social media strategies, content creation, and tools to schedule and manage content across the major social platforms.
Pre- or corequisite: 480.
Restriction: admitted to B.B.A. Business Administration.
Prerequisites / Corequisites
Consumer Behavior - MGMT 480
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Office of the Registrar
MSC11 6325
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