Marketing of Services
MGMT *489 (3)Integration of traditional marketing management thought into strategic and analytical processes for adoption and implementation by service organizations and individuals in both the private and public sectors of the economy. Project orientation.
Prerequisite: 322.
Pre- or corequisite: 480.
Restriction: admitted to B.B.A. Business Administration.
Prerequisites / Corequisites
Marketing Management - MGMT 322
Consumer Behavior - MGMT 480
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Office of the Registrar
MSC11 6325
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